When it comes to people and their environment, it’s often easier to “show” than to “tell”. Your commitment depends on that of your employees. Highlighting their actions and repercussions via video appeals to both hemispheres of the brain. You communicate through facts, but also through emotion and sensitivity.
Putting people back at the heart of communication
Video is a communication tool that can help you highlight your HR policy, your training initiatives and your HSE or CSR initiatives.
Promote your actions internally, so that your employees are aware of the company’s policy and actions.
Promote your actions outside the company to make your commitment one of the defining elements of your employer identity.
Why integrate video into your actions?
Video isn’t just a means of communicating your actions after the fact. First and foremost, it’s a powerful and effective means of communicating your message. CSR policy is now at the heart of our business model. Giving meaning back to the company and involving employees in a project is essential. Communicating about your actions raises staff awareness of these issues and makes them a vehicle for this commitment. All stakeholders can be reached through social networks. You then integrate video as a positive business element, a business that brings value to the entire ecosystem.
Because people are the essential element of a company, let’s affirm your values and present your actions with images and sounds that will ring true and touch their audience.