The English troublemaker presents the best 360 projects at MIPTV. The projects that are causing a stir are mainly linked to augmented reality. But the real stars, the ones who make money, are the programs linked to social networks. Facebook and Twitter to boost the audience for mainstream programs like Endemol’s “la boite”.
For more segmented markets and young people, more targeted social networks are appropriate. The overall conclusion is that you need to bring together an increasingly scattered audience and make it the vector of your communication. We’ll have more to say about this in a future article. By the way, the sun is shining over MIPTV, but I’ll spare you the beach photos.
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